Tuesday, 5 February 2013
Logo Research
Recognisable Company Logos
This logo is recognisable as it's very clean and neat as well as being simple. The use of just 2 colours allows it to not be too busy. The logo is also placed centrally above the name, which uses a recognisable font.
The Domino's Pizza logo above again uses just 2 colours alongside a clean and simple design. The square shape represents a pizza box, a good way of incorporating a company's product in its logo.
Get Baked is the company I took inspiration from when setting up my proposed business. It's a business that distributes bakery sweets and difficult to find confectionary, such as chocolate and soda sold outside of the UK and delivers them to customers. The Logo is once more a simple logo consisting of 2 colours. The use of the chef hat helps instantly promote what the company does.
MacDonalds' golden arches is one of the most recognisable logos there is. It takes the idea of simplicity to an extreme, being just the letter M with shaded ridges. Definite proof that a logo needn't be complicated to be recognisable.
Just Eat is a company that compiles take away businesses local to you and allows you choose on the site what you would like to have delivered to your door. It's a simple logo, only consisting of the company name and a distinct computer mouse symbol.
This logo is for a cupcake bakery called Sweet Revenge. There isn't a logo as such, more just the use of typography to make for an appealing picture. The use of typography like this is an easy way to make a logo individual.
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